Spaces should be better designed for people with disabilities, says Ross Atkin

Streets need to be designed to consider people with disabilities, says Emerging Design Medal winner Ross Atkin. Dezeen spoke to him about four of his best tech-led works for people whose environments are “letting them down”.

London-based engineer Atkin was awarded the Emerging Design Medal last week at this year’s British Land Celebration of Design Awards for his tech-focused work that aims to help people with disabilities.

“Once I started doing research with disabled people, in streets but also at home and in schools, I realised that there were so many ways that their environments were letting them down,” Atkin told Dezeen.

“There are things that are difficult and inconvenient for them that wouldn’t be if the people who designed the environment, and the things in it, had better considered their needs.”

Work stems from inclusive design research

The Royal College of Art graduate was first introduced to inclusive design when he started working at the Helen Hamlyn Centre for Design at the college – a research institute dedicated to projects that improve people’s lives.

The ideas developed there heavily influenced much of Atkin’s subsequent work, which spans from roadsigns for the blind to artificially intelligent DIY robots.

Atkin often incorporates assistive technology into his work, finding an “incredible thrill” in designing products that help individuals do something they couldn’t do before.

“Now is an amazing time to be working as a designer, because technology is moving so fast that it becomes possible to create new things that solve problems that couldn’t be solved previously,” said the engineer.

Kids can benefit from playing with tech

His work also acts as learning aids for children. The Smartibot, for example, allows kids to make a robot from their own Lego, or even vegetables. Atkin sees allowing children to experiment with technology as a positive thing.

“It’s easy to say ‘technology is bad for kids, they should be being creative’ without appreciating the amazing things technology can allow kids to do creatively,” he said.

“If you had told seven-year-old me that I could build a robot out of a potato and program it to chase my dog, it would have blown my mind,” Atkin added.

“The most important thing, and what makes us designers, is to always focus on the person and the problem and work out how the technology can help, rather than the other way around.”

Here, Atkin talks through four projects that best represent his practice:

Sight Line

Atkin describes his Sight Line project as “an illustration of careful physical and digital design working together”.

The work comprises a series of changes to the design and use of roadworks – specifically the signing and guarding equipment set out for pedestrians – in order to make them easier to navigate for people with sight loss.

Atkin added simple tactile and high-contrast visual information to roadworks equipment – changes that are designed to be as small as possible in order to minimise the cost of implementation.

In addition to these physical changes, the project also includes an app that provides digital information about any temporary changes to the street environment via audio descriptions.

Sight Line has been deployed in five UK towns and cities by seven utilities and construction companies.


As the engineer’s “most complicated product”, Smartibot is an AI-enabled cardboard robot that users can build themselves, and control with their smartphone.

Primarily comprised of a robotics platform, the Smartibot electronics are reusable, allowing users to create their own robots out of almost anything they have to hand, from Lego constructions to vegetables.

Users can also attach their phone to Smartibot and use an AI mode on the Smartibot app to tell the robot to detect certain objects, using image recognition to recognise and chase people, vehicles or pets.

Atkin sees this as a useful way of helping children understand a bit more about how AI works.

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